Search Engine Optimization is not an option, it is something that every website owner needs to mandatory do. It is responsible for driving traffic to your page and helps improve your page rankings. SEO is not a very difficult content promotion strategy, however it is a very good indicator of how far your audience is expanding and how much growth your website is capable of.
SEO metrics need to be tracked from time to time to understand the kind of content that is sitting right with your audience and what you need to work on. Let us take a look at a few metrics that you must track.
Organic Traffic
Whether you follow SEO or not, organic traffic is one metric you need to keep track of regardless of the strategies you follow. It helps you recognize the potential of your marketing and is like an honest score of your content.
If your organic traffic is falling or has been stagnant for a while, it is time you take your audience’s feedback or work around a way to gain more attention. If you are entirely a digital business, then you can estimate how wide your reach is, through organic traffic metrics.
Conversion
Organic traffic will tell you how many people you touched base with. The conversion rate will give you the exact bracket of how many of these viewers are investing in your brand. This is probably the most result-oriented metric amongst all. It directly lets you know how many people are interacting with your website and actually using it. It could be different for different websites. For blogs, it would be the number of subscribers while for e-commerce websites it’s the number of people who made a purchase.
Keyword Rankings
Keyword rankings need to be tracked as they help you determine how your rankings are. The better the page and keyword ranking, the more visitors and more organic traffic. If your keyword ranking isn’t that great, then you could switch keywords to something that is less used making it less competitive. Essentially keyword rankings make you aware of whether you are using the right words and if SEO is working or not.
Backlinks
Quite underestimated yet very important to use for SEO are backlinks. Sites that have more backlinks are without fail better than others with lesser ones. Backlinks allow your rankings to improve drastically which is why they must be a top priority while finalizing your SEO strategies.
If you are in search of an SEO content writer and have an eye on a few, then you can find an email address for them using websites such as getemail.io that use machine learning algorithms to find official email IDs of professionals within no time.
Conclusion
SEO is much more than just using keywords on your website. Although simple it can give you a very accurate idea of the digital progress you are making. The numbers are a good indicator of how many people you can reach purely based on your efforts and content.