SEO, or Search Engine Optimization, is essential for achieving a high ranking on the search engines and increasing organic traffic to your website.
When it comes to your brand’s online visibility, SEO techniques may make a significant difference, but if you take shortcuts, Google will monitor and your ranking will fall. Avoid these SEO cons to save your website from penalties and suspension.
While it’s necessary to remain on top of the ever-changing system of SEO, some of the mistakes that businesses make are simple to identify and correct immediately.
Mistake #1: Poor or copied content
Google encourages websites with unique, high-quality content and fines those with poor content, grammatically inaccurate or copied content from other websites.
One of the most significant ranking criteria was high-quality content.
Ways of avoiding it:
- Good quality content is unique, focused, and well-researched (usually with different sources).
- It has natural and relevant links to your internal website as well as reliable external resources.
- Google accepts only lengthy content in words between 1000-2000; in fact, the first page of the Google search result has 1,890 words
- Check for duplicate content.
- Perform a page-by-page list of your website’s content. You should avoid using the copied content from internet, is outdated or is poorly written, and upgrade anything that needs it.
Mistake #2: Not researching keywords/keyword stuffing
To attract the type of users you want to visit your website, you must first understand the phrases or words they use while searching. If you contact Apex SEO Company.
, they can help you avoid predicting keywords, using excessively general terms, or stuffing and repeating the keywords in the content to give effective results.
Ways of avoiding it:
Learn how to use some of the various websites that investigate the list of relevant keywords and phrases ranked high by how consumers are searching. Some of them are:
- Google’s Keyword Planner
- Wordtracker’s Basic Keyword Demand
- Moz’s Keyword Explorer
- SEMrush’s Keyword Research
Mistake #3: Not having a crawlable website
Are you scared of spiders? You shouldn’t be, at least not the type that Google sends to explore your content and rank your website on top of search engines.
Ways of avoiding it:
- Ensure that your robots.txt file isn’t blocking your website
- You need to make sure that your site does not have any internal bad or broken link.
- Add new and updated content regularly (when you upload new/updated content regularly, Google has more chances to visit your website and crawl it)
- Use analytics tools such as SEMrush’s Site Audit, which helps you perceive how you’re doing and what needs to be fixed.
- Avoid developing a Flash-powered website; not all search engines understand it.
Mistake #4: Failing to have a blog
Blogging is an excellent way to create new content, offer high-quality internal and external links, and incorporate a few accurate keywords. If your website does not have a blog, you will miss out on these opportunities.
Ways of avoiding it:
- If you have a blog, make sure it is updated regularly. Fresh content should be added to your website at least once a week. Most SEO experts believe that the more frequently you post, the better – as long as you don’t sacrifice quality.
- If you don’t have a blog, think about what your most valued users would like to perceive and hire a freelance writer to produce content for you.
- Promote your blog articles on social media and via email, not just by posting content. The more it is shared and clicked on, the higher it will increase in the search engine results. Remember that every blog post appears on Google as a new page; therefore blogging has a unique benefit there.
Mistake #5: poor or broken linkage
Broken links, like dead links, poor links or broken links that result in empty websites, or links that lead to 404 errors, are not just poor for the user experience, but also SEO.
Also, links from low-quality, corrupt websites may harm your website’s rating. To avoid them, you can take professional help from this website.
Ways of avoiding it:
- To find the poor links on and to your website, use a link-checking tool like Screaming Frog. You may address broken internal links yourself; for low-quality backlinks pointing to your website, send an email to the offending website’s webmaster and request that they should be removed. You can also remove the pages or reject the links.
- Ensure your content priorities are focused on producing relevant pages regularly with original information that will attract the users you want.
- Link to a few – but not a ton – of suitable external websites.